5.2 Distribution

When attempting to answer the question of why film festivals exist, discussions tend to gravitate to the problem of distribution. In a competitive market that is driven by commercial objectives and molded by the aggressive strategies of major film companies, it is difficult for non-mainstream films to find theatrical distribution. Film festivals provide several “answers” to this problem. Gideon Bachmann (2000) distinguishes between “wholesale” and “retail” events: the former act primarily as markets where sales agents sell films, the latter are essentially exhibitors (cf. also Mark Peranson’s model of two kinds of festivals: business festivals and audience festivals [Peranson 2008, section 1.1]). “Wholesale” festivals revolve around the business of niche cinema markets, which is risky, but potentially lucrative when sufficiently tuned into the specific needs of “quality” products (Biskind 2004; Perren 2001, section 5). “Retail” festivals, on the other hand, fulfill a local function, showing films not (yet) available in regular theaters to people from the region. With the increasing pressure on art house exhibition and simultaneous boom in mid-sized and smaller film festivals, festivals themselves have become an alternative distribution method. Sales agents respond to the new situation by asking screening fees and revenues from ticket sales, putting added pressure on the low-budget festival organizations. In the studies below these current trends are described and evaluated. Some suggest an expansion to a “festival acquisition model,” in which films can be bought for distribution at film festivals (Bachmann 2000; Gaines 2008). Others speculate about the influence of digitalization on future distribution models (Gaines 2008; see also De Valck 2008, section 9.5).

 

Andrews, David (2010). “Art Cinema as Institution, Redux: Art Houses, Film Festivals, and Film Studies.” Scope: An Online Journal of Film & TV Studies 18 (2010). <http://www.scope.nottingham.ac.uk/article.php?issue=18&id=1245>. (12. Dec. 2010)

Bachmann, Gideon (2000). “Insight into the Growing Festival Influence: Fest Vet Discusses ‘Wholesale’ and ‘Retail’ Events.” Variety.com 28 Aug. 2000. <http://www.variety.com/article/VR1117785609.html>. (7 Dec. 2007)

Berra, John (2008). “Selective Exhibition: The Sundance Film Festival and Its Significance to the Independent Sector.” Declarations of Independence: American Cinema and the Partiality of Independent Production. Bristol, UK, Chicago: intellect. pp. 143–160.

Burgess, Diane (2012). “Bridging the Gap: Film Festival Governance, Public Partners and the ‘Vexing’ Problem of Film Distribution.” Canadian Journal of Film Studies | Revue Canadienne d’Études Cinématographiques  21:1 (2012): 2-20.

Burgos, Sergi Mesonero (2008). “A Festival Epidemic in Spain.” Film International 6:4 (2008): 8–14.

De Valck, Marijke (2010). “De rol van filmfestivals in het YouTube-tijdperk.” Boekman 83 (2010): 54–60.

De Valck, Marijke (2012). “Convergence, Digitisation and the Future of Film Festivals.” Digital Disruption: Cinema Moves On-line. Eds. Dina Iordanova and Stuart Cunningham. St Andrews Film Studies. pp. 117–129.

Gaines, Christian (2008a). “State of the Fest – Part One: Do Festivals Matter?” (20 Aug. 2008) The Circuit – Blog on Variety.com. <http://www.variety.com/blog/1390000339/post/1980031998.html>. (7 Dec. 2008)

Gaines, Christian (2008b). “State of the Fest – Part Two: Things Gotta Change.” (21 Aug. 2008) The Circuit – Blog on Variety.com. <http://www.variety.com/blog/1390000339/post/50032005.html>. (7 Dec. 2008)

Gramatke, Alexandra (2012). “Short Circuit: Ein Netzwerk europäischer Kurzfilm- und Videokunstverleiher” | “Short Circuit: A European Network of Short Film and Video Art Distributors.” [bilingual German | English]. Short Report: KurzfilmMagazin  (2012): 24–25.

Iordanova, Dina (2009). “The Film Festival Circuit.” Film Festival Yearbook 1: The Festival Circuit. Eds. Dina Iordanova, and Ragan Rhyne. St. Andrews: St. Andrews Film Studies. pp. 23–39.

Iordanova, Dina (2008). “The Festival Circuit.” Budding Channels of Peripheral Cinema: The Long Tail of Global Film Distribution. Blurb.com. pp. 25–32.

Isaza, Laura Rodriguez (2012). “Branding Latin America: Film Festivals and the International Circulation of Latin American Films.” PhD Thesis. Leeds: University of Leeds, School of Modern Languages and Cultures, Centre for World Cinemas. (2012). <http://etheses.whiterose.ac.uk/id/eprint/3408>. (23. Aug. 2013)

Kocer, Suncem (2013). “Making Transnational Publics: Circuits of Censorship and Technologies of Publicity in Kurdish Media Circulation.” American Ethnologist  40:4 (2013): 721–733.

Loist, Skadi (2014). “Rêves transversaux: La circulation des films queer dans le réseau des festivals.” Transl. Brigitte Rollet. Diogène: Revue internationale des sciences humaines 245:245 (2014): 80–103.

Martinek, Přemysl (2014). “Jsou filmové festivaly skutečně platnou distribuční platformou? Instituce filmového festivalu pohledem distributora ‘festivalových’ filmů.”  [Are Film Festivals Truly a Valid Platform for Distribution? The Institution of Film Festivals from the Perspective of the Distributor of ‘Festival’ Films.]  Filmove Festivaly | Film Festivals. Spec. Issue of Iluminace: časopis pro teorii, historii a estetiku filmu = Journal for Film Theory, History, and Aesthetics 26:1. Ed. Jindřiška Bláhová. Prague. pp. 49–63.

Murray, Virginia, and Katya Johanson (2015). “The Cut-Through Concept: 52 Tuesdays, Festivals and the Distribution of Independent Australian Films.” Studies in Australasian Cinema 9:1 (2015): 52–65.

Roddick, Nick (2009). “Coming to a Server near You: The Film Festival in the Age of Digital Reproduction.” Film Festival Yearbook 1: The Festival Circuit. Eds. Dina Iordanova, and Ragan Rhyne. St. Andrews: St. Andrews Film Studies. pp. 159–167. | Reprinted in The Film Festivals Reader. Ed. Dina Iordanova. St Andrews: St Andrews Film Studies. pp. 173–189.

Rodríguez Isaza, Laura (2014). “De ‘gira’ por los festivales: Patrones migratorios del cine latinoamericano. [Touring the Film Festival Circuit: Migrating Patterns of Latin American Cinema].” Festivales cinematográficos [Film Festivals]. Spec. Issue of Secuencias: Revista de Historia del Cine 39. Ed. Aida Vallejo. Madrid: MAIA Ediciones. pp. 65–82.

Stevens, Kirsten (2011). “Fighting the Festival Apocalypse: Film Festivals and Futures in Film Exhibition.” Media International Australia  139 (2011): 140–148.

Stevens, Kirsten (2012). “Moving with the Times: D-cinema and DCP Festivals.” Studies in Australasian Cinema  6:3 (2012): 279–289.

Vallejo, Aida (2014). “Industry Sections: Documentary Film Festivals between Production and Distribution.” Filmove Festivaly | Film Festivals. Spec. Issue of Iluminace: časopis pro teorii, historii a estetiku filmu = Journal for Film Theory, History, and Aesthetics 26:1. Ed. Jindřiška Bláhová. Prague. pp. 65–81.

Vallejo, Aida (2015). “Documentary Filmmakers on the Circuit: A Festival Career from Czech Dream to Czech Peace.” Post-1990 Documentary: Reconfiguring Independence. Eds. Camille Deprez, and Judith Pernin. Edinburgh: Edinburgh University Press. pp. 171–187.

Vannucci, Enrico (2014). “A Rising Wave: An Analysis of the Ecosystem, Policies and Practices of the Contemporary Italian Short Film Festivals.” Cinergie: Il cinema e le altre arti 6 (2014): 25–33. <http://www.cinergie.it/?p=4923>. (15 May. 2015)

 

(Last updated: 26 July 2015)